【베트맨 토토 Environmental Awareness Survey】More than 70% want to adopt "ethical sustainability"
Founded 178 years ago, Toyoshima & Co., Ltd. develops a comprehensive 베트맨 토토 business from the trading of apparel raw materials and fabrics to the planning of final products (President: Hanshichi Toyoshima The City of Nagoshi Naka-ku environmental awareness survey on clothing and 베트맨 토토 targeting 1,089 men and women aged 15~49 nationwide.
[Survey Background]
The results show that more than 70% of consumers want to embrace eco-friendly fashion. At the same time, about 70% of respondents answered that the image of companies and brands that incorporate environmental considerations will sustainability of the global 베트맨 토토 and society has increased. Amid the spread of various initiatives in the apparel industry, we conducted a survey on consumers' awareness of environmental considerations, awareness of sustainable fashion, and their intention to use it in begins on September 22.
[Summary of Survey Results]◆30% of people do not care about "trends" and "brand names" when choosing clothes and fashion◆About 50% of people understand the social issues in the fashion manufacturing process. "Working 베트맨 토토 and Wage Issues" is an area of interest◆The most familiar sustainable material is organic cotton. Recognition rate is more than 70%◆More than 70% of consumers answered that they want to adopt environmentally and socially friendly fashion, and the reason for this is that both men and women have a high "social contribution", but men in their 2 of "self-expression" than women.
- The point of choosing 베트맨 토토 is "design" and "price", and "environmental friendliness" is 5%
- About 30% tend not to care about "베트맨 토토" or "brand name"
When asked about the points when choosing everyday clothes and 베트맨 토토, more than 74% of the respondents chose “design” and “price,” followed by “materials” and “functionality.” We also found at level at 5.3%. On the other hand, when asked about points that they no longer care about, 30.8% answered "베트맨 토토/trend" and 27.4% answered "brand/manufacturer name." It turns out that there is choosing 베트맨 토토.
Q Please choose points that apply to you when you usually choose clothes and 베트맨 토토. (Multiple answers, n=1089)
Q Please select a point that you no longer care 베트맨 토토. (Multiple answers, n=1089)
- About 50% of people understand social 베트맨 토토 in the fashion manufacturing process
- The area of most interest is "labor 베트맨 토토 and wage issues"
When asked what they knew about 베트맨 토토 in the manufacturing process of fashion products,69.4% answered "work 베트맨 토토/wage issues," the highest percentage, andabout 50% of all respondents were aware of social 베트맨 토토 related to fashion. Ifound out that Also, the percentage of people who think that "marine pollution" should be solved is about the same as "animal cruelty". is spreading. On the other hand, the value of "soil pollution" isgh relevance to 베트맨 토토 is not recognized compared to other items.
QWhich of the following challenges in the manufacturing process of 베트맨 토토 products is the one that you have known about for some time? (Multiple answers, n=1089)
Q Also, please select one that applies to the problem that you think should be solved in particular. (single answer, n=1089)
- The most familiar and sustainable material is organic cotton. Recognition rate is over 70%
- Focus on recycled fibers and animal-free 베트맨 토토
Next, we asked about efforts to solve such 베트맨 토토, awareness of sustainable materials, and intentions to use them. About 60% of the known efforts are "recycled" and about 40% are "organic". It ato about fair trade. In addition, regarding sustainable fashion materials,“organic cotton” was the highest at 76.8%, indicating that it is an environmentally friendly material familiar to consumers. In addition, more than 50% of the respondents knew that the benefits of this method include "prevention of health damage to producers" and "sustainable cultivation and production."In terms of materials that people would like to purchase and use, following "organic cotton", 베트맨 토토 one in three people said "recycled fibers" such as recycled polyester and recycled down, and "whites was found that there is a high interest in other materials, such as "Materials" being selected.
QWhich of the following are you familiar with as an initiative to solve these challenges in the manufacturing process of 베트맨 토토 products? (Multiple answers, n=1089)
Q Please select a material that you are familiar with from the list below. (Multiple answers, n=1089)
QWhat kind of sustainable 베트맨 토토 would you like to purchase and use? (Multiple answers, n=944)
QWhat do you know 베트맨 토토 organic cotton? (Multiple answers, n=836)
·More than 70% of consumers want to adopt environmentally and socially conscious 베트맨 토토
When asked if they would like to adopt fashion that considers the 베트맨 토토 and society, such as ethical fashion and sustainability, 19.2% answered “Yes” and 52.4% answered “I think so”.What 베트맨 토토 70% of people want to adoptAlso, when asked 베트맨 토토 the reason, following "because I am interested in contributing to society", followed by "because of self-assertion and expression" and "because of trends". It was a result that it can be seen.QDo you want to incorporate fashion that considers the 베트맨 토토 and society, such as ethical fashion and sustainability? (single answer, n=1089)
Q: I have a question for those who answered yes. Please select the reason that applies to you. (Multiple answers, n=780)
- “Social contribution” is the most common reason for wanting to adopt it for both men and women
- Men in their 20s and 30s have a higher percentage of “self-expression”, and there is a difference in gender trends
Looking at the reasons for those who answered that they would like to adopt it* by gender and age, while the percentage of women in each generation was high for "contributing to in society," about 40% "Self-expression and assertion." I understand that you have selected "for". In addition, the percentage of women who chose “Because it is a trend” is also high at around 30%, which is more than 10% higher than tns tns women have different reasons for adopting sustainable 베트맨 토토. (*n=780)
Q: I have a question for those who answered yes. Please select the reason that applies to you.(Multiple answers, male N=392, female n=388)
- Eco-bags are the most familiar eco-friendly activity
- Approximately 30% answered that the environmental awareness of their surroundings was “increasing.”
When asked 베트맨 토토 the ecology they are working on in their daily lives,베트맨 토토 60% of respondents chose to use eco bags, the highestto numeric values. This was followed by "refill items" and "frequently turning off the lights". As for recycling, "PET bottles" accounted for 44%, while "clothes" accounted for a low level.In the previous question, where we confirmed our efforts to address 베트맨 토토 in the manufacturing process of fashion products and the state of awareness of textile materials, about 60% of the respondents answered that they knew aboutDiscrepancies between perceived status and actual effortshas come to the fore. In the background of this, while there are places and opportunities to purchase recycled products and recycled material products such as stores and EC, individualsLack of places and mechanisms for recycling clothing on a daily basisis thought to be in the background.In addition, regarding the question that environmental consideration is increasing in your surroundings regarding 베트맨 토토 in recent years,Approximately 30% of respondents answered that they are “increasing”Did.
QPlease select the one that applies to you in your daily life. (Multiple answers, n=1089)
QDo you feel that people around you are becoming more environmentally conscious about 베트맨 토토 in recent years? (single answer, n=1089)
·Approximately 70% answered that the image of companies and brands that incorporate environmental considerations will improve.
When asked about their thoughts on future 베트맨 토토 purchases, the highest response was "purchase only the minimum necessary items". This was followed by “low-priced products,” and “choosing environmentally and socially expensive,” was at the lowest level.Also, if you learned that a brand or company is using eco-friendly materials, would your image of that company change?Approximately 70% of the respondents answered that the company's image would improve, indicating that consumers are highly interested in corporate activities.
QPlease select the one that applies to your thoughts on future 베트맨 토토 purchases. (Multiple answers, n=1089)
QIf you find out that a brand or company uses eco-friendly 베트맨 토토, will your image of that company change? (single answer, n=1089)
[Survey overview]·Survey method: Internet survey・ Survey target: 1,089 men and women aged 15 to 49 nationwideBuy your own clothes at least once every six months
·Survey area: Nationwide・Survey period: August 8, 2019 ~ August 27, 2019
[Reference]The survey results revealed that many consumers are aware of social 베트맨 토토 related to fashion and want to adopt fashion that is environmentally and socially friendly.In addition, in terms of eco-activities that can be undertaken on a daily basis, a gap was found between the recognition status and the actual status of recycling in the clothing field, and it was see e it on a daily basis.The TOYOSHIMA consists of organic cotton "Orgavitz", dyed material "FOOD TEXTILE" based on waste food, and recycled fiber "Tencel" We are developing sustainable materials and brands. Going forward, weill as the development and sale of products that are socially and environmentally friendly.
◆베트맨 토토 TOYOSHIMA
Founded in the Edo period, handling everything from textile raw 베트맨 토토 to productsFounded in 1841. With the cotton merchant as the founding business, the first Hanshichi Toyoshima was the shop name "Wataya-hanshichi", Aichi Prefecture The Toyoshima & Co., Ltd. began when westarted a textilIn our history of more than 170 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns production management and delivery, and are developing our business comprehensively in all processes of the Japan 베트맨 토토 industry.
◆Toyoshima & Co., Ltd. Overview
·Founded: 1841·Representative: President & CEO Hanshichi Toyoshima·Line of Business: Wholesale, import and export of various textile products, trilateral trade, etc.(베트맨 토토 such as cotton and wool, raw yarn, textiles, products, etc.)・Head Office: Nagoya Head Office Naka-kuNichiki 2chome 15-15, Nagoya-shi, AichiTokyo Head Office 2-1 Kanda Iwamotocho, Chiyoda-ku, Tokyo·Overseas offices: 14··Number of employees: 574 (male: 332, female: 242)*As of June 30, 2019·Official website:/ 
