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  • About 90% sympathize with the traceability of 토토 사이트 순위 products! More than 70% of people want to adopt sustainable 토토 사이트 순위. The proportion of men and women in their 20s and 30s who are conscious of social contribu

2020.09.28

About 90% sympathize with the traceability of 토토 사이트 순위 products! More than 70% of people want to adopt sustainable 토토 사이트 순위. The proportion of men and women in their 20s and 30s who are conscious of social contribu

Press ReleaseSustainability
In the 179 years since its founding, Toyoshima & Co., Ltd. has developed a comprehensive 토토 사이트 순위 business from the trading of apparel raw materials and fabrics to the planning of final products (President & CEO: In Hanshichi Toshiki 2-15-15) will target 1,000 men and women aged 15~49 nationwide to coincide with the "United Nations SDGs Week" that began on September 22. We conducted an environmental awareness survey on 토토 사이트 순위. TOY since 2014.
 
[Survey result summary]
◆About 30% of respondents feel that their awareness of environmental considerations in the fashion around them is "increasing."
◆More than 70% are working to reduce plastic waste by using eco bags.
◆ About 74% of consumers want to adopt sustainable fashion.
◆ The main reason for the above is the awareness of “social contribution”, which increased by about 10% in one year among men and women in their 20s and 30s.
◆Among social issues related to fashion, the most important issue is the working environment and wages.
◆Organic cotton is the most recognized sustainable material at 75.6%. buy 토토 사이트 순위
No. 1 as a material you want.
◆ Almost 90% of people agree with traceability* initiatives for fashion products.


*Traceability is a state in which 토토 사이트 순위 is possible to know “who, where, and how” a product was made.
[Survey overview]
・Survey method: Internet survey ・Survey area: Nationwide ・Survey period: August 2020
・ Survey target: ・ 1,000 men and women aged 15 to 49 nationwide ・ Purchase their own clothes at least once every six months

 

  • Approximately 30% of respondents feel that the environmental awareness of 토토 사이트 순위 around them is “increasing.”
  • More than 70% are working on "use of eco bags"
When asked about their awareness of environmental considerations in 토토 사이트 순위 in recent years, "Do you feel that environmental considerations are increasing in your surroundings?" 6.8% answered "remarkably increasing" and 2 total responded.

On the other hand, when asked about "eco-friendly activities in everyday life",1st place is "use eco bags" at 74.9%, and2nd place is "refusal of plastic bags" at 58%. The impact of charging for plastic shopping bags with the aim of reducing garbage was seen.
 

 

  • Approximately 74% of consumers answered that they would like to adopt sustainable 토토 사이트 순위 that considers the environment and society.
  • Men and women in their 20s and 30s want to adopt 토토 사이트 순위, from "trend" to "contribution to society"

In response to the question, “Do you want to incorporate environmentally and socially conscious 토토 사이트 순위 such as sustainable 토토 사이트 순위?”About 74% want to adopt eco-friendly 토토 사이트 순위I understood 토토 사이트 순위.

Also, when asked about the reason, 78.2% answered "because they are interested in contributing to society," indicating a high level of willingness to contribute to society.

In addition, compared to last year's data, 토토 사이트 순위 was found that the awareness of "social contribution" among men and women in their 20s and 30s increased by about 10% each. (*n=739) On the onu trend” decreased by around 10% among the same age group, indicating that sustainable fashion is not a temporary phenomenon but has become established as a social contribution activity among the younger generation. .
 

  • 1 in 2 people recognize social challenges in 토토 사이트 순위
  • The most recognized issue that needs to be resolved is the “labor environment/wage problem”
 
Amidst growing awareness of social contribution, when asked about ``Among the issues in the manufacturing process of 토토 사이트 순위 products, what have you known about social issues in 토토 사이트 순위'',``work environment / wage problems'' is the highest item at 62.8%. This was followed by "animal cruelty," "marine pollution," and "soil pollution," with responses of around 50%.
 

In addition, when asked 토토 사이트 순위 "issues that you think should be resolved," about 30% answered "problems with working environment and wages," indicating that this is the most important social issue related to 토토 사이트 순위. .



 

  • Recognition 토토 사이트 순위 75.6%, sustainable material No. 1 to buy is "organic cotton"
  • More than half of the respondents recognized these characteristics.
From the above question, we found that more and more people want to adopt 토토 사이트 순위 that considers the environment and society, such as sustainable 토토 사이트 순위. Therefore, when we conducted a survey on “awareness“organic cotton” was the highest at 75.6%.

Also, ask yourself, "What kind of sustainable materials would you like to purchase and use?" , 토토 사이트 순위 60% answered "organic cotton," which was the most common answer.
 

In addition, 토토 사이트 순위 30% answered that they would like to purchase "recycled fibers" such as recycled polyester and recycled down, and "animal-free materials" that do not use animal hair.



 

On the other hand, when asked 토토 사이트 순위 the characteristics of organic cotton, 62.5% of respondents answered that "the texture is no different from regular cotton," followed by "no pesticides are used, so there is no soil. that they will contribute to improvement. Since the number is almost the same as last year, more than half of the people not only know the name of organic cotton, but also recognize its characteristics, and organic cotton is no longer special am

 

 

  • About 90% agree with traceability in 토토 사이트 순위 products.
  • More than 80% answered that they would like to choose.
As efforts to improve the traceability of fashion products are attracting attention as a way to improve labor issues in the fashion industry, I asked, ``Do you agree with the idea that 토토 사이트 순위 food?'' , About 90% answered that they could sympathize.
 

In addition, 84% of respondents answered that they would choose 토토 사이트 순위 products with traceability, revealing a high level of interest in traceability in 토토 사이트 순위 products.
 




From the survey results

·Through this survey, many consumers are aware of social issues related to fashion,
토토 사이트 순위 became clear that they want to incorporate fashion that considers the environment and society.

·Over 70% of all generations are interested in contributing to society as a reason for wanting to adopt 토토 사이트 순위.
In particular, we found that the awareness of social contribution among people in their 20s and 30s improved by about 10%.
Also, among the reasons for wanting to adopt sustainable fashion of the same generation, the number of “because 토토 사이트 순위 is a trend” is
토토 사이트 순위's down around 10%. This is because sustainable fashion is not a temporary thing,
토토 사이트 순위 can be said that 토토 사이트 순위 is becoming established as a social contribution activity among the younger generation.

·Continuing from last year, “organic cotton” was the most recognized sustainable material.
토토 사이트 순위 is expensive and has become the No. 1 material I want to purchase. In addition to knowing their names, they also recognize their characteristics.
토토 사이트 순위 seems that organic cotton is no longer something special among consumers.

·According to this survey, about 90% of people sympathize with traceable fashion products.
understood. The creation of traceable products in the fashion industry leads to consumer sympathy,
토토 사이트 순위 may be a factor in purchasing the product.
 


[TOYOSHIMA Sustainable Project]
TOYOSHIMA is working to create a more “organic
While striving to spread and promote understanding of "cotton", through sustainable materials and brands such as "FOOD TEXTILE", a material dyed based on waste food, "Tencel", traceable organic cotton yarn, and textile plants, Going forward, we will continue to promote sustainable corporate activities, such as developing and selling 토토 사이트 순위 that are friendly to society and the global environment.


 

■Toyoshima & Co., Ltd.
Founded in 1841. In our nearly 180-year history, we have expanded our business domain in response to the changing times. Currently, the 토토 사이트 순위 industry Japan is engaged in a series of processes fns from all over the world, and from planning to production management and delivery of final products.
We are developing our business comprehensively in all processes. In addition, as a sustainable lifestyle provider,
We develop and provide various sustainable materials, invest in tech ventures, and promote the development of smart wear.
. Since 2019, the statement "MY WILL" has been
We are putting forth our stance.


 

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