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2023.02.09

스포츠 토토 4th Sustainable Fashion Seminar "What I noticed when selling fashion products in 스포츠 토토 metaverse space ~ From 스포츠 토토 experience of 스포츠 토토 pal closet that opened KDDI's "Virtual Shibuya" ~"

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Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku ) held 스포츠 토토 4th Sustainable Fashion Seminar on Wednesday, January 25, 2023, titled "What I Noticed Sells of 스포츠 토토 Pal Closet at KDDI's Virtual Shibuya~".





On 스포츠 토토 day of 스포츠 토토 event, we invited Ichiro Miura of KDDI Corporation, which develops 스포츠 토토 city-linked metaverse "Virtual Shibuya" officially approved by Shibuya Ward, and Satoru Holdta of Pal Co., Ltd., which Shibuya, to talk about examples that only operators and store owners can understand, as well as how to connect them to future monetization. In 스포츠 토토 second half, Hiroya Momikura of PocketRD Co., Ltd., which develops 3D avatars and Tockoins Tetsuyoshi Watanabe, who is in charge of "VIRTUAL STANDARD",™ a project that uses 3DCG to develop various contents in 스포츠 토토 fashion industry, also joined 스포츠 토토 talk session on what 스포츠 토토 fashion industry should do in 스포츠 토토 metaverse space.


■Part 1: Virtual Shibuya operators and store owners talk about "Introduction of KDDI's metaverse-related initiatives"
"Try opening a 'Pal Closet' in 스포츠 토토 metaverse space"


Mr. Miura said, "Since 2019, we have been working with Shibuya Ward to solve problems and create tourism resources with 스포츠 토토 latest technology, but due to 스포츠 토토 Corona disaster, we have not been able to implement deliver a Shibuya-like experience to customers who are refraining from going out, "Virtual Shibuya" was created in a metaverse space of 스포츠 토토 real city of Shibuya, and was born in May 2020 as 스포츠 토토 first metaverse officially approved by local was 스포츠 토토 Halloween congestion during 스포츠 토토 Corona disaster. By guiding them to 스포츠 토토 virtual space, we were able to avoid 스포츠 토토 density of 스포츠 토토 real space.

In 스포츠 토토 future, we aim to connect virtual spaces and real towns and lead to new experience value improvements. As an initiative, in November 2022, we announced "Digital Twin Shibuya," which digitizes urban. communication between real and virtual," he explained KDDI's initiatives.

KDDI Corporation Business Creation Division General Manager 이치로 미우라
KDDI Corporation Business Creation Division General Manager 이치로 미우라



On 스포츠 토토 store side, Mr. Satoru Hotta, Executive Officer, General Manager of Promotion Promotion Department, General Manager of Communication Design Office, and General Manager of Web Business Promotion Office, Pal Co., Ltd., talked about his experiences and impression "Opening a 'Pal Closet' in 스포츠 토토 metaverse space."

Satoru Hotta, Executive Officer, General Manager, Promotion Promotion Department, Communication Design Office, and General Manager, Web Business Promotion Office, PAL Co., Ltd.Satoru Hotta, Executive Officer, General Manager, Promotion Promotion Department, Communication Design Office, and General Manager, Web Business Promotion Office, PAL Co., Ltd.


Mr. Hotta said, "'Palcloset' is an e-commerce site that stocks about 50 brands of Pal Group Holdings. We hold Palcro Week once every six months, and in 스포츠 토토 fall of 2022, we to experience. On 스포츠 토토 metaverse, we set up a Pal room (you can access 스포츠 토토 EC site and get an avatar by selecting a mannequin), live in a virtual space, and an advertisement that jacked 스포츠 토토 city of Shibuya. 스포츠 토토 high level of awareness of Virtual Shibuya, 스포츠 토토 tim a reliable partner were decisive factors for participating."

In addition, 스포츠 토토 purpose of participation was "to raise awareness of Pal Closet, attract customers and contribute to sales, and feel and learn as an organization. As for what we were able to learn, first of all, it advance due to lack of knowledge of 3DCG data. It was also necessary to understand 스포츠 토토 current technology and future potential, such as 스포츠 토토 limits of data capacity."

In addition, as a lesson learned after participating, "Users were more interested in digital assets such as avatar acquisition than in purchasing real products. This time, it was meant to be a festival, but inevitability will also



Part 2: "스포츠 토토 Future of 스포츠 토토 Fashion Industry and 스포츠 토토 Metaverse"

In Part 2, Mr. Hiroya Momikura, Representative Director and Producer of PocketRD Co., Ltd., was invited as 스포츠 토토 moderator, and Toyoshima & Co., Ltd. Executive Officer Design Planning Dept. Tetsuyoshi Watanabe, 스포츠 토토 heado 스포츠 토토 fashion industry should do in 스포츠 토토 metaverse space now.

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Next, Mr. Momikura asked, "How much distance do you feel is between 스포츠 토토 image of 스포츠 토토 target of 스포츠 토토 metaverse space and real fashion?" Mr. Hotta replied, "스포츠 토토 sense of distance from fashion is still unkn something as easy to understand as IP (intellectual property) would fit." In response, Mr. Momikura said, "In Virtual Shibuya, we are teaming up with IP to create a theme, and wouldn't it be effective in fashion if we implemented said, "As a rule of thumb for three years, celebrity fans participate, and I feel that they have been troutized."

In addition, Ms. Momikura asked about "what role 스포츠 토토 metaverse will play as a place of expression in digital fashion in 스포츠 토토 future of 스포츠 토토 industry." Hotta says, "It probably depends on how you perceive 스포츠 토토 meta images such as TikTok, Instagram Reels, and Youtube to videos. EC is also in 스포츠 토토 phase of including videos. As 스포츠 토토 range of expression expands, I feel that 3D has 스포츠 토토 potential to emerge beyond technological evolution."

Moderator PocketRD Inc. Representative Director and Producer Hiroya Momikura
Moderator PocketRD Inc. Representative Director and Producer Hiroya Momikura


Furthermore, regarding 스포츠 토토 shopping group in 스포츠 토토 metaverse space, he said, "I think it is meaningful that it conveys 스포츠 토토 goodness of clothes and is easy to purchase, rather than being able to have it, he said, "스포츠 토토 key is for 스포츠 토토 person in charge to work on it after sharing 스포츠 토토 perspective with 스포츠 토토 partner and understanding what can be done. It is more important to incorporate experience into individuals and organizations. I believe that by continuing our current initiatives, we will

Finally, Mr. Momikura asked, "I have come to understand that if you proceed with will, you will find 스포츠 토토 answer, but what do you feel is lacking in moving forward?" Mr. Hotta said, "From expect that 스포츠 토토 number of participants in 스포츠 토토 metaverse will increase, and 스포츠 토토 store owners have a relationship where they compete for share within 스포츠 토토 value chain. When you're working on something new, you never know what's going to happen toe each other brands and partners and collaborate."

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