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2014.01.07

Organic cotton “Orgabits” from 꽁 머니 토토, a textile trading company that boasts the largest trading volume of cotton in Japan, collaborates Famous apparel brands participate in the “Sakura Namiki Project” to support earthqua

Press Release
Toyoshima & 꽁 머니 토토., Ltd. (Trading company specializing in textiles, President & CEO: TOYOSHIMA Hanshichi, The organic cotton brand "Ogavits" developed by Nagoya City Naka-ku Nishiki 2-15-15) supports the "Sakura Network. The "Sakura Tree Row Project" is an activity to plant cherry trees at the highest point reached by the tsunami that occurred in Tohoku during the Great East Japan Earthquake.




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"사쿠라 나미키 꽁 머니 토토"
http://sakuranamiki.jpn.org/



The Great East Japan Earthquake, which struck suddenly on March 11, 2011, became a catastrophe that left more than 20,000 people dead or missing. The Tohoku region has experimented mans unfortunately we were unable to make use of the lessons learned and caused unprecedented damage. Looking back on history, a major tsunami always comes to Sanriku once every 100 years. It is necessary to pass on the story of this mass efforts to ensure that the damage never fades away.

In the hope that it will serve as a goal of "evacuation" in the event of a major tsunami predicted in the future and play a role in protecting residents, we have decided to plant cherry blossoms at the final point of blossom trees. The "Sakura Tree Avenue Project" was launched by the strong desire of the people of Tohoku to plant cherry trees and the volunteers involved in flowers.


From the apparel industry, Tokyo Style 꽁 머니 토토., Ltd. "Alice Mu", Can 꽁 머니 토토., Ltd. "Ehekasopo", Itokin 꽁 머니 토토., Ltd. "EurCube", Froebel Kan 꽁 머니 토토., Ltd., Cox 꽁 머니 토토., Ltd. "ikka", Jack Corporation 꽁 머니 토토., Ltd., Marutaka Clothing 꽁 머니 토토., Ltd., AEON Retail 꽁 머니 토토., Ltd. "Self + Service", Trinity Arts 꽁 머니 토토., Ltd. "niko and..." and "studio CLIP" support this project, and each brand plans to release collaborative products with "Orgavitz × Sakura a hang tag on the collaboration product and donate 10 yen for each product to the "Sakura Namiki Project".



■ "Orgavitz Project" developed by Toyoshima & 꽁 머니 토토., Ltd. ■
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the "reverse idea" of delivering 10% products to 100 times more people without sticking to 100% organic producing more than 1 million items a year.
These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing. In addi Design Award.

Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and to correct the above problems

[Orgavitz Official Website]http://orgabits.com/
[Orgavitz Facebook Page]https://www.facebook.com/orgabits

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