Joint product of OGAVITZ Project and "놀이터 토토" newly released by popular kids brands
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, The "Orgavitz Project" developed by Nagoya City Naka-ku Nishiki 2-15-15) will sponsor the FAN MA be held at Nagoya Dome on February 24 (Fri.) ~ 26 (Sun.), 2017. This is the fifth time that Augavitz has sponsored this event.In addition, products planned together with "놀이터 토토" will be released from popular kids brands in each apparel.
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This product is a children's item jointly developed with "Mama Brain" (about 200 people registered)*1, which is the opinion number of "놀이터 토토". It will be unveiled at theIncorporating the opinions of moms, items that meet moms' requests will appear, such as "I want something more colorful even with organic cotton", "I would be happy to have affordable clothes that can beorn handkerchief", "If only there was something on the collar that does not tingle".This item will be marked with a hanging tag on the right, and 10 yen per product will be donated to the fund of the Japan Foundation to increase the smile of mothers (Mama Pro)*2 to help with activities.The staff T-shirts for the event were also designed by Augavitz. A "present box" with the image of the 5th anniversary of the event is printed. On the back are the logos of each brand that agreed to the " "Happy Mama × Orgavitz Project".
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Staff T-shirt back >
■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the idea of "reversal" to deliver 100% products to 100 times more people without sticking to 100% organic participating and producing about 630,000 items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single .Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems
*1 Mamabrain is an organization with about 200 mothers, and they are involved in various product planning as opinions keepers and participants in "놀이터 토토".
*2 MamaPro is a project promoted by the Japan Foundation to increase the smiles of mothers. We are engaged in activities to pass on to the next generation a society where it is easy to give birth, raise child
◆Product OverviewMoujonjonProduct name: Mini back hem ribbed pantsColor: Navy/KhakiSize :80/90/100/110/120/130Price (excluding tax): ¥1,850Release Date: Friday, February 24
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Catherine Cottage놀이터 토토 name: hem tulle, inner camisoleColor: White/Navy/BlackSize :S/M/LPrice (excluding tax): ¥2,480Release date: Early March
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SISTER JENNI놀이터 토토 Name: Bear Tenzhu SetupColor: Off / Blue / OrangeSize :100/110/120/130/140/150/160Price (excluding tax):¥3,400Release date: Mid-February
SISTER JENNI놀이터 토토 name: Bear Tenzhu Design T-shirtColor: Off / Blue / BlackSize :100/110/120/130/140/150/160Price (excluding tax): ¥3,900Release date: Mid-February
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Petit MainProduct name: 2way hem removal T-shirtColor: Off / Heather GraySize :80/90/100/110/120/130Price (excluding tax): ¥2,200Release date: Early April
petit mainProduct name: 2way sleeve removal T-shirtColor: Off / PinkSize :80/90/100/110/120/130Price (excluding tax): ¥2,200Release date: Early April
BlanchesProduct name: Pocket T-shirtColor: Saxophone / Lemon / Salmon Pink / LimeSize :90/100/110/120/130Price (excluding tax): ¥1,900Release date: Mid-February
놀이터 토토 connects mothers, companies, and society, and creates a place where families and Japan can be more energetic! This is one of the largest events for mothers in the Japan to support mothers who are working We aim to create a space where the "growth" and "brilliance" of mothers, who are the center of the family, are born, and by connecting them to the "happiness" of mothers and their families, we aim to make the community and the Japan more energetic been held, and in September 2016, "놀이터 토토 SAPPORO" was held. In June 2017, "놀이터 토토 KAWASAKI" will be held.
http://happy-mama-fes.com/
놀이터 토토 Augavitz Project won 놀이터 토토 Good Design Award.
[Orgavitz Official Website]
http://orgabits.com[Orgavitz Facebook Page]
https://www.facebook.com/orgabits
